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Core Responsibilities:
• Develop Segmentation, Merchandizing and Incentive plan for onsite, email & SMS, to
achieve buyer goals
• Ensure quality acquisition, prevent churn proactively and increase reactivation rates
• Maintain FM mix of active buyer share by optimizing for net upward migration
Increase share of highly efficient marketing use cases through algo based targeting
• Optimize platform performance through continuous iteration and enhancing
capabilities
-MBA degree mandatory (Top Premier B-schools)
Marketing tech – Improve capabilities by owning annual roadmap, evaluating and
integrating new partners, lobbying and onboarding global assets
• Enabling personalization and advanced customer targeting across owned and paid
platforms
• Experimentation and data modeling for building and automating new use cases
• Manage acquisition and retention through the Payback loyalty program
• Cross functional buyer experience initiatives to impact site conversion