Assitant Manager Brand Marketing

Leading ecommerce Giant.

Customer understanding
• Be the voice of the customer internally
• Understand needs - even those that the customers themselves may not realize
• Stay on top of changing trends and strategic priorities through in-depth data analysis
to predict customer behavior
Pricing
• Develop the right pricing policy - identify opportunities for giving customers value
through intelligent and
limited discounting.
• Use discounting to drive portfolio mix and achieve strategic goals

Merchandising
• Develop and execute plans to showcase the right products
• Identify cross-selling and upselling opportunities
• Own the customer experience in the category - make navigation, discovery easier.
Save the customer time
• Identify the parameters customers use to make decisions and ensure catalog
richness
Marketing
• Work with marketing to identify the best RoI initiatives to build awareness and
encourage trial across channels – SEM, SEO, TV Commercials, etc.
• Understand SEM, SEO and Email marketing – identify the right keywords, reduce
SEM costs while increasing conversions of website visits to orders
Promotions
• Create promotions to drive revenue, margins, etc.
• Own both creation and execution of promotions calendar including special occasions
(Diwali, Valentine’s day, etc.)
Catalogue
• Own catalogue content creation – lead catalogue photoshoot & content
creation, drive this via internal catalogue & marketing teams
• Drive better conversions through catalogue improvement & enhancement basis
customer insights
Operations
• Work with internal sourcing, quality & design team to track key project
milestones, ensure processes are followed for review & reporting of the same
• Work with buying and sourcing teams to plan inventory & inwarding as per
requirement, ensure inventory sufficiency & reduce non-selling inventory

Associations and collaborations:
The role requires close collaboration with following teams:
Category
Central Marketing
Business Finance
Analytics
Inventory
After sales