It is an American company that manufactures electronics test and measurement equipment and software with product lines focused on electronics and radio. ITs products include hardware and software for benchtop, modular, and field instruments. With more than 80 years of a rich history of innovation and over 1700 US and foreign patents issued or pending, we have customers in more than 100 countries around the globe, served by a passionate and diverse workforce of more than 13,000 employees
Beat territory Plan for High-end Performance products & solutions sales Build & grow business through Direct Sales and through ATR Channel partners Understand end customer’s buying process, influence points, drivers, Measures of Success & how these drive customer’s decision process. Work through the KDM. Deliver sustained competitive advantage through differentiation and Value creation. Effectively manage customer relationships at all levels. Comfortable with calling high Map accounts and allied ecosystems to build and convert funnel. Identify new markets, aggressively acquire new customers with key focus in Industrial, Govt. & Aerospace Defense segments Identify Partners, develop and skill up / train raising their technical level equipping to sell high end performance solutions to meet customer needs Facilitate Channel motivation and capture mindshare by regularly engaging partner/team Collate and work through Partner funnel, forecast and POS data to build own reports Identify and execute targeted customer engagement co-op programs through Marketing focused on funnel building Work cohesively with AE, BD, Marketing, Biz Center and allied cross-functional teams with a focus on getting the job done.
Key Skills / Attributes
Technical acumen for bleeding edge High performance technology products, solutions and services across sellable hardware and software platforms with an aim to be self-sufficient. Quick learner to gain insights into customer’s Industry Segment and area of work. Consultative Solutions selling approach with an eye for solving customer’s problems. Astute sales skills to anticipate & uncover customer’s real needs, investigate underlying causes / biz drivers and map the correct solution uniquely to meet these. Proficient in skilling up / training and knowledge sharing with Partners and customers Happy to work in synergy with Channel Partners with measurable value add Work with cross functional teams to strike balance with meeting organization's goals and growing the Partners Strong written and verbal communication