Company Overview
Our client is a leading brand in FMCG industry- A part of renowned business organization.
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Job Description
Formulating and devising brand strategy and plans to achieve brand objectives.
Deciding the marketing mix and communication strategy for the assigned brand by analyzing consumer research data, highlighting business challenges and consumer trends.
Brand Development & Communication
P& L Management
Sales & Channel Effectiveness
Product and Innovation Management
Customer Experience Management
People Management
Market share by state, by Line of Business
Brand metrics – awareness, consideration, preference, advocacy and associations
Requirements
15 years to 20 years of total experience along with post graduation
Experience in OTC segment