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Our client is one of the largest home appliances manufacturer with its presence in India and cross-border. Our client is catering to fast-evolving consumer needs in India by offering tech-enabled, smart-home eco-system products that truly enhance the quality of life of our consumers. The company prioritise innovation, sustainability, and customer-centricity as key pillars while strengthening its market position
Drive product business growth in targeted markets (Metro, Tier 1 and Tier 2) working closely with regional and branch team focusing on right product / channel / market input (schemes/promotions) befitting the local requirements
Define / Reshape go-to-market approach region by region
Work closely with Regional Team to define & implement ‘Right product planogram at right API’ across the Channels of the identified Market
Work closely with “Category Marketing” team for developing the product stories (sub segment level) suited to local market (5 India Approach) and get it disseminated to entire sell-in and sell-out team
Work closely with Brand Marketing team (HO) and Regional Marketing Team to drive right product campaigns, market activations & Consumer Promotion
Define, execute & monitor on monthly basis the market level channel mix giving more weight to BS & General Trade (to drive higher profitability)
Define and execute the ideal Trade Marketing Inputs for Channel Partners & ensure “In-store-execution” of POSM (maintained throughout the year) for A/B/C class of outlets.
Consolidate & calibrate monthly sales forecast & ensure fulfillment through SCM
Consolidate & calibrate sell-out targets set by branches & ensure execution through local teams
On regular basis, drive reduction of obsoletes and slow movers through timely intervention
Growth manager role is a bridge between category marketing & sales. The incumbent should demonstrate influencing skills while dealing with multiple stakeholders and able to persuade & convince.
Note - Growth Manager role is currently foreseen as a Individual contributor role
Location - Mumbai
Experience - 14 plus years