Company Overview
Leading company in Personal Protective Equipment for Industrial Segment
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Job Description
• To drive the products through institutional and Industrial segments (Chemical, Automotive, Metal Fabrication, etc)
• Development of brand promotion strategies, dealing with Advertising/PR/Direct Marketing agencies
• Formulating promotion such as Point of Sales, Direct Mailers, communications, conferences, exhibitions, seminars and road shows, agreed between Sales & Marketing team.
• Planning, execution and monitoring of year-round end user & distribution activities, in coordination with the sales team.
• Maintains contact with key staff of assigned distributors in territories, arranges and co-ordinates both training for representatives and promotional activities in conjunction with Territory Sales Managers
• Tracking & evaluation of product performance for the agreed portfolio between Sales & distribution.
• Gather continuous intelligence on competition & industry trends by evaluating market demand and suggesting future product line to management.
• Competitor analysis & market pricing analysis, input needed from the market.
• Primary and secondary market study for existing and future portfolio in collaboration with sales team & distribution partners.
• Targeting, negotiating and ensuring smooth participation in national, local and regional industrial conferences in collaboration with Distribution Partners.
• Implementation of social media initiatives in India, and providing inputs to Regional Marketing Manager, for regional social media engagement activities and submitting monthly reports to management.
Requirements
Marketing Specialist
Additional Information
Candidate should have experience in Industrial Segment