Category Marketing

leading ecommerce company

India’s largest e-commerce player with a valuation of over US $11 billion and sales of US $3 billion. Globally, it is among the top 5 most valued privately-funded technology-driven company (after Xiaomi, Uber and Airbnb).

Our goal is to re-invent how people shop and buy digitally is known for its path-breaking services such as Cash on Delivery, and a 30-day replacement policy. is the only online player offering services like In-a-Day Guarantee (50 cities) and Same-Day-Guarantee (13 cities) at scale. mobile app is one of the most downloaded and used app in the country.

Launched in October 2007, has become the preferred online marketplace for leading Indian and international brands offering over 20 million products cross 70+ categories including Books, Media, Consumer Electronics and Lifestyle.

currently 33,000 people strong, has 30 million registered users clocking over 10 million daily visits. technology has enabled it to deliver 8 million shipments per month – and this number’s only growing.

Business strategy

Know the customer: Deeply understand customer behaviour, develop new customer insights
Own the business:Co-own the P&L, develop the business model, understand where opportunities are and create a viable business to service them
Know the market: Stay on top of trends in an ever-changing landscape, find opportunities and prioritize based on size, internal capabilities, etc.
Know the competition:Understand on-line and off-line players. Ensure selection stays well ahead of competition
Influence the leadership:Convert strategies into action by liaising with cross-functional leadership and drive the changes required
Sales

Should be able to chase sales target.
Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior
Should be able to take measures to improve the bottom line
Pricing

Develop the right pricing policy - identify opportunities for giving customers value through intelligent and limited discounting
Use discounting to drive portfolio mix and achieve strategic goals

Merchandising

Develop and execute plans to showcase the right products
Identify cross-selling and upselling opportunities
Own the customer experience in the category - make navigation, discovery easier. Save the customer time
Improve the conversions of the category.

Marketing

Work with marketing to identify the best initiatives to build awareness and encourage trial
Deliver and execute on initiatives like – increased repeat purchase, increase share of basket offers etc. – through marketing insights
Improve traffic to the category.

Promotions

Create promotions to drive revenue, margins, etc.
Own both creation and execution of promotions calendar including special occasions (Diwali, Valentine’s day, etc.)
Work with buying and inventory planning teams to reduce inventory where needed People leadership
Build, retain and groom a strong team to deliver across functions
Set goals, define KPIs and ensure team tracks effectively towards goals

Desired skills & experience:

Desire and ability to think like the customer
Ability to translate strategies into execution plans and take them to completion
Highly analytical
Willing to take calculated risks to grow the category
Excellent verbal and written communication with interpersonal skills
Strong understanding of technology and business
Must be willing to learn
Ability to connect with people across teams & levels
Strong bias for Action - works at a very rapid pace