Location: Pune
Salary: Open
Sub-industry: Chemicals & Plastics
Function: Marketing

Company Overview

Leading Company in Pipes ,PVC and plastic industry having turnover above 3000 Crore

Job Description

Customer relationship management (CRM) analysts are professionals who assist companies to build and maintain customer loyalty, utilizing CRM software to analyze customer data and make recommendations on sales, marketing, and customer service initiatives.
Their job is managing and analyzing customers’ data, such as sales records, purchasing history, and service history; product inquiries and complaints.
The major tasks, duties, and responsibilities that make up the CRM analyst job description are listed below:
 Develop CRM activities plan for both B2C and B2B businesses in order to build customer loyalty and drive consumption
 Deliver customer insights and make recommendations by performing data analyses and post activity evaluations
 Responsible for identifying different customer profiles, and carrying out the optimization of CRM/marketing activities by defining market sectors and customer selection based on customer profiling and segmentation
 Responsible for initiating and organizing mini surveys to gather deeper customer insights on CRM related topics
 Responsible for identifying key trends and factors influencing customer behaviour, like consumption and brand loyalty
 Undertake spontaneous initiation of any analysis that can generate customer insight or operational projects to add value to the customer relationship
 Conduct assessment of CRM programs including promotional activities
 Serve as a custodian of customer database, and responsible for the maintenance and management of customer data to ensure data integrity
 Provide support for local and regional projects in the organization
 Provide timely and accurate monthly reporting of KPI


should have 3-5 years o experience of customer data analytics , data mining and CRM

Job reference: JO-200921-226050

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