Company Overview
Leading Company in Pipes ,PVC and plastic industry having turnover above 3000 Crore
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Leading Company in Pipes ,PVC and plastic industry having turnover above 3000 Crore
Customer relationship management (CRM) analysts are professionals who assist companies to build and maintain customer loyalty, utilizing CRM software to analyze customer data and make recommendations on sales, marketing, and customer service initiatives.
Their job is managing and analyzing customers’ data, such as sales records, purchasing history, and service history; product inquiries and complaints.
The major tasks, duties, and responsibilities that make up the CRM analyst job description are listed below:
Develop CRM activities plan for both B2C and B2B businesses in order to build customer loyalty and drive consumption
Deliver customer insights and make recommendations by performing data analyses and post activity evaluations
Responsible for identifying different customer profiles, and carrying out the optimization of CRM/marketing activities by defining market sectors and customer selection based on customer profiling and segmentation
Responsible for initiating and organizing mini surveys to gather deeper customer insights on CRM related topics
Responsible for identifying key trends and factors influencing customer behaviour, like consumption and brand loyalty
Undertake spontaneous initiation of any analysis that can generate customer insight or operational projects to add value to the customer relationship
Conduct assessment of CRM programs including promotional activities
Serve as a custodian of customer database, and responsible for the maintenance and management of customer data to ensure data integrity
Provide support for local and regional projects in the organization
Provide timely and accurate monthly reporting of KPI
should have 3-5 years o experience of customer data analytics , data mining and CRM