Head Category Marketing

Leading Home Electrical Client

Job Description
Job title: Head – Category Marketing
Reports to: Senior Vice President and Head Home Electricals Business

Division/ Department: Home Electricals
Work Location: Gurgaon, Haryana

PURPOSE: Client is looking for a young and a top potential sales and marketing professional to lead its LED Lighting category, responsible for shaping the category’s strategy, innovation investments (consumer insights to R&D to market launch) and portfolio management for delivering Category’s P&L.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Primary responsibility will be to manage the portfolio strategy and complete P&L for the category. Key metrics are Revenue, Gross margin, Marcom, Category EBITDA
• Lead the consumer led innovation product creation process. Key metrics is revenue from innovation index
• Creating & Executing the long term and short term marketing plan to achieve the target. Key metrics are Marcom spend and Category Awareness/Preference and ROI
• Working with the cross function teams/Group including NPD/ R&D/ Production/Sales/Supply chain etc
• Work with L&D for development initiatives of key cross functional team members and create a high performing team development environment within the organization
• Drive the technology initiative during the Product development stage for creating a superior consumer experience and a solid value proposition
• Company internal channels: Create surveys or capture information of the sales team and customer support (departments closest to the customer) that may be relevant to enhancing or redirecting the marketing strategies in the future.
• Channels outside the company: Using social media and networks to understand consumer needs, preference, trends, behaviour and choices and deliver accordingly. Provide business units with models to aid targeting and understanding of customer behaviour. Ensure the models are implemented on the database and that business units understand these models.
• Manage, overlook the R&D programme and actively involved in execution.
• To keep updated about the global trends of technology, cost scenario, competition strategy and Intellectual innovations via literature search, supplier network, etc.
• To improve by continuously optimizing current formulations through optimizing component and by introducing new technology
• Drive NPD for the category: Lead various cross functions to drive new product development and ensure timely launch into the market
• Responsible for supporting product design process, mining of consumer relevant innovation and maintaining the health of product portfolio
• Collaborating & coordinating with cross-functional depts., including Supply Chain/Procurement, Packaging, R&D, Production/Manufacturing, Quality, Following the customer centric approach for the implementation of Customer Value Management program.
• Accountable for driving category sales and support sales channels through execution of advertising, promotion and branding activities.
• Mentor & Motivate Sales Team to achieve Primary and Secondary Sales Targets
• Provide Marketing Inputs and Coordinate with National Sales Team for Planning Annual Brand Promotion and Trade Initiatives Calendar for the portfolio
• Client is looking at talent who display following key values: Customer First, Dare to Disrupt, Embrace Different,
Learn Every day,

EDUCATIONAL QUALIFICATIONS Full Time MBA from top business school

KNOWLEDGE, SKILLS AND ABILITIES
TECHNICAL
1. Category Management
2. New Product development
3. Marketing Communication MANAGERIAL
1. Lead with speed – agility, focus and confidence
2. Own it - be personally & collectively accountable for results
3. Straight talk – Share honestly, transparently and timely