Salary: Open
Employment Type: Permanent

Company Overview

Founded in 2011 and trusted by companies across 70 countries and more, the organisation is the skills solutions provider that organizations and individuals the world over count on to innovate faster and create progress.

We help technologists master their craft and take control of their careers. We empower businesses everywhere to build adaptable teams, speed up release cycles and become scalable, reliable, and secure.

Job Description

We’re looking for a Content Marketing Analyst with proven experience of driving traffic, leads and revenue. You will contribute to the content strategy and give keyword recommendations. You will monitor web analytics, search performance and other similar metrics. You will also develop editorial calendars and keep pace with social media and online marketing trends.   

Create pre-set target-based amount of content resources each month to drive traffic, leads, revenue, subscribers, and awareness 

Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific 

Perform keyword research in coordination with company’s business objectives to optimize existing content and uncover new opportunities 

Create, deliver and support marketing content and its distribution and monetization 

Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages 

Work closely with the other team members, including design, content, communications, and publishing to meet organizational goals 

Develop editorial calendar, delegate tasks and ensure deadlines are met 

Implement link building campaigns in coordination with website’s SEO goals 

Keep pace with SEO, search engine, social media and internet marketing industry trends and developments 

Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance organization’s goals 

Monitor and evaluate search results and search performance across the major search channels 

Communication to team and management on project development, timelines, and results

Requirements

Requirements

3 – 4 years of experience in Content Marketing, Search Engine Optimization & Search Engine Marketing
Proficiency in MS Excel, PowerPoint, and Word
Experience with website analysis using a variety of analytics tools including Google Analytics as well as other internal reporting methods
Experience working with popular keyword and web administration tools (Search Console, Ahrefs etc)
Experience working with CMS and building/administering content in CMS environments
Desired:

Knowledge of HTML/CSS and website administrations
Passion for SEO and web content strategy and marketing
Excellent language and communication skills, both written and spoken
Outstanding ability to think creatively, and identify and resolve problems
Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
Ability to clearly and effectively articulate thoughts and points
High levels of integrity, autonomy, and self-motivation
Excellent analytical, organizational, project management and time management skills

Job reference: JO-211013-270703

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