Digital Platform Expert

Japanese multinational pharmaceutical and biopharmaceutical company. It is the largest pharmaceutical company in Asia and one of the top 20 largest pharmaceutical companies in the world by revenue

BU/Organization: Commercial IT Department
Reporting to : Head of Commercial IT & Digital Platforms 
Location : Anywhere in India

ACCOUNTABILITIES
• End-to-end responsibility for all services developed and operationalized with commercial digital technologies, that is inclusive of key core capabilities:  Website properties, Content Management, Campaign Execution/Marketing Automation, and Customer (HCP/Patient) Portals.
• Monitor platform services and deployed solution operations, both by internal parties and external partners
 • Provide technical and functional support for digital platforms and solutions until platform support operational processes and tools are mature enough for transfer to a steady state run organization.  
• Develop mature services and platform operational/ governance processes and is able to provide architectural consulting across all digital marketing projects and operational work in collaboration with other Commercial IT & Digital Platform Leads.
• Responsible for alignment of proposed solutions with both corporate and commercial IT standards as well as aligned with the company's architectural, security, privacy and quality standards
• Monitor industry trends and best practices to identify opportunities to strengthen existing capabilities and implement new capabilities. Create and drive digital solutions roadmap and Commercial IT eco-system in partnership with Commercial IT & Digital Platform Leads.
• Partner with global and regional stakeholders to understand business strategy and design solutions aligned to the needs of the business 
Lead business case development process by designing and documenting proposed solutions in alignment with business demand.
• Drive proactive platform and solution upgrades as per company business and enterprise architectural needs.  
• Establish and institutionalize regular end-to-end KPI reviews for solution adoption, a continuous solution improvement process, and partner with IT Business Partners to understand upcoming demand and develop roadmaps for enabling new services/enhancements globally.
• Manage delivery on strategic digital projects by internal and external service partners
• Responsibility for technical governance of solutions deployed and alignment with digital marketing architecture standards and best practices of the company.
• Partner with and influence Enterprise Architecture team to stay informed on enterprise wide commercial digital initiatives and ensure digital marketing capabilities are aligned with the company standards and roadmaps

DIMENSIONS AND ASPECTS  Technical/Functional (Line)
Expertise  Knowledge of Digital Marketing platforms and Content Management Systems like Salesforce Marketing Cloud, Adobe Experience Manager, EPiServer, etc.
• Business Acumen in the digital marketing space with Life Science focus Leadership  
• Able to engage with all levels of the organization and be proficient at extrapolating business requirements during discussions with stakeholders
• Able to create a solution roadmap and to lead a team towards this solution roadmap Decision-making and Autonomy
 • Ability to connect, orchestrate and influence different stakeholders from various departments and vendors to drive for affordable and usable Digital Platform and Solutions
• Able to influence stakeholders in a matrix organization, with ability to ensure delivery and maintenance of Digital Marketing solutions at all levels of the organization Interaction  
• Able to clearly communicate and foster alignment across all levels of the organization
• Is required to build strong working partnerships with Business partners and Commercial Excellence team.
 • Build strong cross-functional relationships with team members in: System Integrators, IT Business Partner, Enterprise Architects.
• Able to strongly influence around the utilization of Commercial IT solutions with business partners and cross functional teams
• Strong ability to build external partnerships with industry partners and suppliers Innovation • Generates breakthrough solutions, and enables others to do the same
• Draws on unexpected or seemingly unrelated ways of thinking • Keeps up or beyond competition situation through innovative solutions 
Complexity
• Day-to-day decisions regarding design, development and implementation of Digital and Customer Experience solutions globally
• Able to present issues and recommend solutions in a succinct manner to Global, Senior and Executive Management on a frequent basis  
• Manage relationships with key external 3rd party suppliers
• Recommend and monitor spend for project budgets 

EDUCATION, BEHAVIOURAL COMPETENCIES AND SKILLS:

Essential
• Bachelor's degree in Computer Science and/or Digital Marketing related fields or equivalent experience.
• 7+ years of relevant of experience implementing digital marketing solutions at an enterprise level in a regulated environment.
• Expert level understanding of digital marketing especially Campaign Execution, Marketing Automation and Web Analytics
• Experience with utilizing the Microsoft .NET framework to implement solutions and web development technologies (HTML5, ASP.NET, MVC, JSON, Webs services, XML & SQL Server)
• Working knowledge of the marketing materials promotional review process
• Project management qualification or equivalent experience preferable.
• Professional in-depth knowledge of business processes in pharmaceutical industry within commercial functional area.
• Strong understanding of commercial & marketing processes and underlying data in the pharmaceutical industry. • Ability to read, write and speak in the English language.
• Excellent oral and written communications skills.
• Strong presentation, facilitation, negotiation, collaboration and communication ability.
• Demonstrated leadership, organizational, follow-up, strategic, critical and innovative thinking, problem solving and analytical skills.
• Experience of working with global teams and experience of working in international, multi-country, multi-cultural environment.
• Experienced software or solution implementation/delivery with demonstrated success working in the Pharmaceutical or Life Science Industry and/or business solutions.

Desired
• Master’s Degree
• Familiarity with regulated systems – general level of understanding of computer systems validation.
• Ability to work with Quality Management Systems.

International Travel of up to 30% may be required from this position