Head Marketing

one of the known FMCG organization into Personal care & Skin care

1. Formulating and devising brand strategy and plans to achieve the brand objectives
2. Deciding the marketing mix and communication strategy for the assigned brand by analyzing consumer research data, highlighting business challenges and consumer trends.
3. Driving new product development and/or innovation of existing products
4. Strengthening Brand equity and strategizing for improving Brand health and performance
5. Driving standardization of processes and systems within the department and providing strategic guidance and direction to Brand teams to perform on-the-ground activities
6. P& L Management 

15 years to 20 years of total experience along with post graduation
Experience in Consumer care or personal care division mandatory