Senior Manager- Digital marketing

Our client is one of the leading and fastest growing personal and healthcare businesses in India. The Company has a portfolio of over 300 + products based on ayurvedic formulations. Its current operations comprise more than 60+ countries. The company forayed into the home hygiene category.

Designation- Senior digital manager

Experience in Integrated Marketing (agency+corporate). Responsible for building the digital footprints for brands with diversified approaches. Analysing brands based on their marketing, business & communication objective and mapping the same with the digital journey of the consumer. Lead the most crucial vertical of the digital ecosystem i.e. Content Marketing- Brand Advocacy. Efficiently strategizing, implementing and monitoring the Influencer campaign for the brands in all the formats i.e. video, content seeding, bloggers and community marketing along with paid media campaigns for core brands. Furthermore to obtain productive insights which can help the brands to develop robust strategies, closely work with the top digital media houses. (both paid and content)

Responsibilities –

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners

Experience- 7-11 years

Location- Kolkata